TrustPay rebrands to finby and expands regulatory reach with new license
New name, new license – same dedication to excellence in European payments

TrustPay, a leading provider of acquiring services and online payment solutions in Europe, has officially rebranded as finby, marking a major step forward in the company’s growth journey. This change coincides with securing an additional financial institution license, further strengthening its strategic position across the European payments ecosystem.

The new Maltese license enables finby to enhance its service capabilities and broaden its market access, laying the groundwork for continued expansion and innovation.

David Rintel, CEO of finby, stated:
“Rebranding to finby marks an evolution for our company. Our new identity reflects the clarity, adaptability, and ambition that define the next phase of our growth. Securing a Maltese license further strengthens our foundations and extends our ability to serve clients across Europe. Together, these steps position us to navigate the future of payments with renewed focus and determination.”

The new identity symbolizes the company’s transformation and its commitment to staying ahead in the dynamic world of digital payments. finby aims to deliver faster, smarter, and more intuitive solutions tailored to its clients’ evolving needs.

“We’ve evolved significantly in recent years,” Rintel added. “While the brand is new, our dedication to trusted partnerships and high-quality service remains unchanged.”

The transition to finby is now complete, ushering in a fresh era for the company as it continues to scale its impact across Europe. With a new name, renewed focus, and expanded capabilities, finby is well-positioned to support merchants and partners as digital payments continue to advance.