Estonia
Digital-first country. Digital-first expectations. Discover how Estonian shoppers expect to pay online.
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Germany
PayPal accounts for 28.7% of German online retail revenue. Explore how Europe’s largest e-commerce market prefers to pay.
Payment methods in Germany
Germany is Europe's largest e-commerce market, but payment preferences differ significantly from many other countries. Consumers continue to favour account-based and local payment methods alongside digital wallets, making a localised checkout essential for maximising conversion. PayPal accounted for 28.7% of German online retail revenue in 2025, remaining the country's most popular online payment method, while Wero is expanding as Europe's new bank-based payment solution, giving merchants another way to meet changing customer preferences.
Local and bank-based payment methods
International cards and wallets
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Poland
More than 1.1 billion BLIK online payments were made in 2025. Discover why Poland plays by its own rules at checkout.
Slovakia
More than 40% of Slovak SEPA credit transfers were instant by Q3 2025. See how real-time payments are changing the market.
Sweden
80% of Swedish consumers shopped online within a single month. See what they expect when it’s time to pay.
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